Alan Robinson and Sam Stern are the writers of the book “Corporate Creativity“, in which they setup six essential elements to manage creativity in large corporations. A company is creative when its employees do something new and potentially useful without being directly shown or taught.

Creativity is one of the drivers behind innovation. It is often assumed that creativity is reserved for small start-ups or Google-like companies in Silicon Valley. However, the writers argue that a company’s creative potential rapidly increases with its size.

The larger the company, the more likely that the components of a creative act are already present, but the less likely that they will be brought together without some help.

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